They have a leak.
I've audited more than 100 online stores. The same pattern keeps showing up.
Sales are flat, so the owner spends more on ads. Sales stay flat. So they spend more again.
But the money isn't lost at the ad. It's lost after the click:
• A product page that doesn't answer the one question stopping the buy
• A checkout that's hard to finish on a phone
• A page that promises one thing while the policy says another
• Tracking that tells you the wrong story about what's working
More traffic just pours more people through the same holes.
So I wrote the book I wish every store owner read before buying their next ad.
The Profit Leak is out now.
It shows you how to find the leaks that cost your store sales, and fix them in the right order. 37 chapters of simple checks you can run yourself, whether you're just starting out or already selling.
Paperback and Kindle on Amazon. Ebook on Google Play.
Links are in the first comment.
What's the one leak you suspect in your store right now?