Skip to main content
← All writing

Your brain is wired to play it safe.

Losing £50 hurts about twice as much as finding £50 feels good.

That's why trying something new feels risky, even when it isn't.

First posted on X.

Is your store leaking sales?

Take the free Profit Leak Assessment. A few questions about your store, and you get a clear view of what to fix first.

Start my free assessment