Writing

Good category pages help people understand the range, narrow the choice and take the right path. First posted on X.

A product page has three jobs: earn discovery, support the decision and remove conversion friction. Treating it as a final catalogue screen leaves dem...

The aim is not to look like an authority to an algorithm. Do work an authority would be willing to attach their name to. Citation is a possible result...

Citation readiness needs five things: clear identity, supported claims, extractable structure, relevant reputation and consistent facts across the web...

You cannot force an AI system to cite you. You can make your work easier to understand, verify and use. That is the durable core of GEO. First posted ...

Before publishing, ask: Could a person quote this accurately? Could a system extract it without inventing context? Would an expert respect it? First p...

AEO is not writing for machines at the expense of humans. It is removing ambiguity so both can understand what the page knows. First posted on X. ...

To become the answer, stop writing around the question. Name it, answer it early, explain the conditions, show evidence and give the reader a useful n...

A bill needs paying. An international customer needs a clear way to send money. An importer needs to settle a legitimate supplier obligation. A user n...

The goal is not to chase every search interface. Build demand infrastructure that remains legible wherever the customer’s decision begins. First poste...