January 2, 2026
Shopify isn’t your business partner. It’s your landlord.
Most founders don’t own their store. They rent it. You pay a monthly subscription. You pay transaction fees. You pay for 15 different apps just to get...
Read it
Notes and articles
Writing
Notes from real store checks and real builds. Most first appear on LinkedIn and X. Everything is collected here.
January 1, 2026
If your store gets traffic but not sales, stop blaming the product
If your store is getting traffic but not sales, stop blaming the product. 90% of the time it’s one of these: weak offer above the fold product page re...
Read it